Netshoes is a Brazilian e-commerce sporting goods conglomerate. The conglomerate was established in February 2000 by Marcio Kumruian and Hagop Chabab. Netshoes maintains distribution centers in Brazil, Argentina and Mexico and manages the official stores of the Corinthians, São Paulo Futebol, Palmeiras, Cruzeiro, Clube de Regatas Vasco da Gama, Coritiba, Cruz Azul, Chivas, Monterrey, River Plate, San Lorenzo and América of México soccer clubs. It is also the official representative of the National Basketball Association (NBA) in Latin America and is responsible for the administration of online shops for the Puma, Havaianas, Globo Esporte, Oakley, Timberland, Topper, Mizuno and UFC trademarks.
The first Netshoes shop was created by ethnic Armenian cousins Marcio Kumruian and Hagop Chabab in February 2000. The store was located across the street from Mackenzie University in São Paulo. In the following years, Netshoes opened affiliates at gyms and shopping malls in São Paulo. In 2002, the company began e-commerce operations and, in 2007, closed its 7 physical locations, migrating its business to online stores. Two years later, in 2009, Netshoes sponsored the Santo André soccer team in the Paulista Soccer Championship
In 2013, the company launched a new online store for the National Football League (NFL), an American football league in the United States, partnered with the Brazilian Soccer Federation (CBF) to manage the entity’s online store, was named one of the most innovative businesses in South America according to its Fast Company ranking and sponsored Ciclovia Musical, an event that unites 30 concerts with bicycle routes in the Barra Funda neighborhood in São Paulo. The company also sponsors the Clube de Ciclistas Sampa Bikers [Sampa Bikers Cycling Club].
In the same year, the company developed Netshoes Click, a mobile application for the iOS and Android operating systems, which identifies the tennis model from a photo of the product and also permits customers to purchase footwear by cellular phone. At the beginning of 2014, Netshoes changed its brand identity, modifying its logotype and visual and verbal identification. Changes were made to the call center, online store, packaging, ads, e-mails, and social media. This year, the company also celebrates 5 years of operations on social media, surpassing more than 100 thousand Twitter followers and 8.2 million Facebook fans.
Moreover, in 2014, the online store launched Netshoes APP in June, a mobile application for the iOS and Android operating systems that allows customers to make purchases online, pre-register using their credit card data for payment and view products that match their shopping or surfing profiles. The following month, in their first effort in support of a physical space related to culture, the Netshoes began its sponsorship of Teatro Folha.
Netshoes also manages the official stores of the Brazilian National Soccer team, the UFC, NBA, NFL, Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte, in addition to operating the official stores of soccer teams such as Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Coritiba, Vasco, Internacional, the Mexican National Soccer team, River Plate, Chivas, Pumas, Monterrey, San Lorenzo, Club América and Cruz Azul.
Netshoes owns five distribution centers, three of which are in Brazil, in the cities of Barueri, Itapevi and Recife, one in Argentina and one in Mexico. In 2011, Netshoes began operations in Mexico and Argentina. The company manages online stores for the Mexican National Football Team, Monterrey, Chivas, América, Pumas, the NFL and Cruz Azul of México. In 2014, the company opened a new distribution center in Buenos Aires. In the same year, it launched River Plate’s official store on its website and became a sponsor of the Argentine team.